Objective
The client sought to increase website traffic, which ultimately led to more loan submissions and calls (for loan information).
Challenge
The website did not host many content pieces, nor did it have the appropriate authority.
Solution
To increase site traffic, we recommended Organic SEO to increase keyword rankings for core terms related to each of their loans, earn more geo-relevance in various cities, and gain the authority of the site by doing link outreach for keywords that were relevant to them and relevant to what users are searching for in the target market.
Results
The strategy throughout the last two years has been to focus on relevant blog content and creating more service area pages. This boost in content has given the client approximately the same number of closed loans, but the money originated with these loans has grown by over $12 million. Keyword visibility has increased 303.27%, and organic traffic has grown 36.70%.